THE POWER OF T-SHIRTS
What strikes us first about the white T-shirt, that has clothed us for over a century, is its simplicity. When we strip fashion of all color and design, we rediscover its essence. It is a simple white sheath of cotton cut in the shape of a "T".
Take a look at some of the great icons of the 1950s who embodied what it meant to be cool. Marlon Brando, James Dean, and the like, brought the classic T-shirt into popular culture. Their presence and swagger on film inspired a whole generation. It was the very fact that they were authentic and unafraid to be themselves, that made them so loved. And notice how sexy it can be, suggestively revealing the contours of a man or woman's body without being vulgar.
We also love the white T-shirt for its humility. Stripped of color and design, the White T-shirt is neither a statement nor is it an anti-statement. It identifies with nothing. It simply is what it is. Perfect. And then you have the full array of colors, which all exude different moods and feelings.
Finally, we believe the T-shirt is the most powerful real estate in the world, covering the hearts and chests of billions of people all over the world. We get communicate our ideals and passions on this canvas through words, images, and colors, affecting not just ourselves as wearers, but also any onlookers that pass by.