Our Mission - Made in California

We believe in the power of simple pleasures—like a classic T-shirt. Doing the right thing brings us joy. That’s why we source only 100% organic cotton, create handcrafted and durable garments, provide fair treatment for all of our farmers and workers, and give back to the world around us.

Our story

Before our daughter Gabriella was born, we decided to set an example by creating a product that is ethical and sustainable. Armed with a background in fashion and technology industries, we set out to build the most premium ethical T-shirts that bring together quality and integrity. Today, we offer full range of t-shirts for men and women that we couldn't be prouder of.


Our Values

Luxury  Imagine a shirt that’s a joy to slip into. One that fits good, feels good, and looks good. A soft, comfortable garment that elevates any style or look.

Quality 100% organic and ultra durable cotton that’s garment dyed to prevent shrinkage. From the tailored neckline to the clean hem, each inch of a Classic T-Shirt is handcrafted and inspected for quality. Our shirts are made to look great wear after wear after wear.

Integrity  Your dollars represent your morals. Put yours towards a fair trade brand that cares for people and the earth—and one that’s committed to winning you over as a lifelong fan. 

Our Factory

Made in the USA – All of our organic cotton is sourced from premium, spinning mills. The yarn is then sent to our partner factory, a vertically integrated state-of-the-art facility in Los Angeles, for knitting. The fabric then goes through a premium dying process, ensuring all chemicals are Azo-free and environmentally friendly. Design, cutting, sewing, quality control, packaging, and other procedures are completed in-house before the finished products are sent to the neighboring storage and fulfilment facility.

Sustainable – This isn’t just a nice-to-have for us, it’s a deal-breaker. We’ve partnered with one of the leading, state-of-the-art factories in California that guarantees fair wages, reasonable hours, and excellent working conditions. We want everyone involved in the production cycle of our T-shirts to thrive. The more we sell, the better it is for everyone.

Quality Control – Every T-shirt goes through a thorough quality control process to ensure consistent excellence. Our T-shirts are made with care and precision, using over 20 measurements, with very strict tolerances. This means that once you’ve discovered your perfect size, you can re-order with confidence, knowing that your new T-shirt will fit you just like the last one.

Longevity – We put every batch of fabric through multiple shrink tests to create a highly accurate pre-wash spec, and then garment wash each T-shirt in order to create the desired post-wash spec. This means that our T-shirts retain their original shape and quality, wash after wash. 


Our Products

Exceptional Fabric – Super soft and refreshingly light, our rich, organic cotton has to be experienced to be believed. We know that it’s so important to feel comfortable and free in your T-shirt, so we’ve taken the time to source one of the finest natural fabrics available on the market. The careful construction, using a tight gauge, guarantees that your T-shirt will stay supremely strong and durable over time, even with daily wears and washes.

Incredible Fit – There’s nothing more important than getting the right fit. Our signature cut is semi-fitted, which means it’s not too tight and it’s not too loose. There is just the right amount of fabric around the neck, shoulders, chest, armholes, sleeves and length to shape to your physique, and the shorter sleeves give added comfort, flexibility of movement, and a classically sexy look. The cut gives you the option of two sizes – one loose and one fitted.

100% Organic Cotton (GOTS Certified) certificate # is 0T-023558 – Unlike synthetic fibers, our 100% natural cotton allows your skin to breathe and never itches. We are also committed to sourcing organic cotton so that no pesticides or fertilizers are used in production. This protects cotton farmers and our planet’s water table from harsh chemicals, preserving a healthy future for our children.