How to Care for Cotton
Our tees are made from premium 100% organic cotton — soft, strong, and made to last. Like any quality fabric, they deserve a bit of attention when it comes to care — but nothing complicated. Follow a few simple steps, and your favorite Classic Tees will keep their perfect fit and feel for many seasons to come.
What Makes Organic Cotton Different
What Makes Organic Cotton Different
Organic cotton is grown naturally — without synthetic pesticides, fertilizers, or GMO seeds. It uses less water and energy than conventional cotton, keeping the process cleaner for both the planet and your skin. Because it’s free from harsh chemical finishes, the fibers stay pure and soft — which also means they can be a little more sensitive to high heat or aggressive washing. That’s why gentle care goes a long way in keeping your tee as timeless as the day you bought it.
Common Mistakes to Avoid
Before we get into the care guide, let’s go over a few things we’ve seen happen most often — small mistakes that can easily shorten your tee’s life. Think of this as a reverse guide: what not to do, and what to do instead.
Washing in hot water
Hot water makes organic cotton contract unevenly, causing shrinkage and twisting after just one wash.
Using regular detergents
Strong detergents like Tide leave residues and strip away softness because organic cotton absorbs chemicals more easily.
Drying on high heat
High heat tightens natural fibers, leading to shrinkage, stiffness, and distorted seams.
Leaving clothes in the dryer
When left to cool in a crumpled state, wrinkles set deeply and can permanently affect the shape.
Using bleach or spot whiteners
Bleach weakens untreated fibers and leaves yellow or gray marks that never fully disappear.
Rubbing stains
Rubbing a stain only pushes it deeper into the fibers, making it harder to remove and more likely to set permanently.
The right way to care for your tees
You’ve seen what to avoid. Here’s the simple, thoughtful way to care for your tees so they stay soft, smooth, and true to shape — wash after wash.
1. Wash with Like Fabrics
Wash with light colors and soft garments only.
Avoid denim, towels, and synthetics, which cause friction and wear.
2. Turn Inside Out
Protects the surface of the fabric and helps preserve color.
3. Wash Cold or Lukewarm
Use cold or lukewarm water (max 30°C / 86°F) on a gentle cycle.
Heat is the fastest way to stress natural cotton fibers.
4. Use a Gentle Detergent
Choose a mild, plant-based detergent.
Use less than you think — organic cotton doesn’t need much.
Avoid detergents with brighteners or heavy fragrances.
5. Skip Bleach & Fabric Softeners
Bleach, stain pens, and softeners weaken fibers and leave residue behind.
For stains, treat gently — patience works better than force.
6. Dry Low or Air Dry
Tumble dry on low heat or lay flat to air dry.
Remove while slightly damp and smooth by hand to maintain shape.
7. Steam Lightly, If Needed
A gentle steam relaxes the fabric naturally.
Avoid pressing directly on seams or prints.
Tip: Hanging your tee in the bathroom during a warm shower works beautifully.
8. Store with Care
Fold neatly and store in a cool, dry space.
If hanging, use wide, rounded hangers to prevent shoulder stretch.
Avoid plastic covers — natural fibers need air to breathe.
Simple care. Longer life. A tee that stays beautiful over time.
Organic cotton doesn’t need perfection — just care that matches its nature. When treated gently, without heat or harsh chemicals, it keeps its softness, shape, and color through countless wears. Each wash only makes it better — smoother, more comfortable, more truly yours. That’s the beauty of something made to last — and our customers say it best.